Even the best marketers and bloggers occasionally need inspiration, and quotes about copywriting can help. There’s no denying that we all feel flat and need encouragement occasionally. Reading quotes is a fun, easy way to get off the treadmill and take a refreshing drink of water. Laying eyes on the right quotes lets my brain get away from the details and think about the larger picture for a few minutes.

When I see a special quote that strikes a satisfying chord, it helps me to:

• Steer myself in a new direction
• Find a new focus and see what I might be missing
• Discover a new perspective that gets me back on track
• Relieve stress and frustration

So now I need inspiration to see me through a tough day ahead. I decided to reread and share these quotes about copywriting. If you’re having a tough day, I hope these 25 quotes for marketers, copywriters, and business owners will inspire you to keep going!

Setting Goals Matters

Setting goals helps marketers, business owners, and copywriters stay on target. If situations change, we may need to adjust our goals to chart a new course. Goals may be simple, such as finishing a blog post by a certain date. Larger, multi-pronged projects require a more complex set of goals and objectives. Many digital marketers have data-driven goals, such as click-thru rates, SEO ranking, conversions, and number of subscribers. One way to set goals is the SMART approach:

• Specific
• Measurable
• Assigned
• Realistic
• Timeline

Related Resource: Use SMART Goals To Write High-Performing Blog Posts

Setting goals isn’t always easy, especially if it requires agreement by a team or executive approval. Sometimes we want to jump in, without setting specific goals. However, that’s generally not the best approach. Clear goals show where we have succeeded, where we need to improve, and if goals need to be adjusted.

Enjoy these quotes about copywriting goals:

“All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Norman Vincent Peale, author

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” Ron Dawson, psychologist and researcher

 “What you do after you create your content is what truly counts.” Gary Vaynerchuk, author and business professional

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” Bill Copeland, poet, writer, and historian

“A goal is a dream with a deadline.” Napoleon Hill, author

Focus on Your Audience, Not on Yourself

When you’re in business, you know it’s all about customer satisfaction. As a copywriter, your customer is the reader, and typically your goal is moving them closer to purchasing your product. The best way to do that is to understand their needs, concerns, and what will help them in the decision-making process.   

Our content should always be based on providing value to the target audience. For example, a middle manager starting to research a product category will want different information than someone who is knowledgeable about the product space and is comparing specific products. No matter who you’re writing for, respect them by delivering substantive, high-quality information that provides value.

Remember the customer comes first with these quotes about writing:

 “I made a decision to write for my readers, not to try to find more readers for my writing.” Seth Godin, author

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Peter Drucker, consultant and educator

“The key is, no matter what story you tell, make your buyer the hero.” Chris Brogan, author and journalist

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just marketing, sales, or service.” Dharmesh Shah, CTO and co-founder, HubSpot

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca, former president of Ford

Related resource: Learn How to Leverage Buyer Personas

Reinforce Business Values with These Quotes About Copywriting

People want to like the people they do business with. It’s a matter of trust. This is true for small brick-and-mortar companies where there is face-to-face interaction. It is equally true of giant e-commerce companies. People want to do business with a company that describes products accurately, safely delivers the correct product, and makes it right if there’s a problem. We know this is true because most of us read online reviews not just because we want to know if people are satisfied with a product, but also because we care about how the company treats its customers. 

Values also extend to how a company treats its employees, partners, and suppliers. Treating any of these parties poorly may give the company a bad reputation that can ultimately sink them.

Treating people well is good business:

 “Transparency, honesty, kindness, good stewardship, even humor, work in business at all times.” John Gerzema, CEO of Harris Interactive

“If people like you, they will listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar

“Our attitude towards others determines their attitude towards us.” Earl Nightingale, speaker and author

“If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz, former CEO of Starbucks

“The currency of blogging is authenticity and trust.”  Jason Calacanis, entrepreneur and angel investor

Creativity is Fun…and Hard Work

Many freelance copywriters are former in-house marketing professionals who found the creative aspects of their jobs to be the most satisfying and rewarding. For example, I was a marketing manager for decades, only to realize that I always wanted to do my writing projects before anything else. Other tasks would end up in the bottom of the pile. Eventually, I decided to start my freelance writing journey.

I love it, but writing all day can be hard. I have many tight deadlines, sometimes I feel more creative than others, I can get distracted, and sometimes I just want to not think so hard! Like any job, a creative job is still a job that requires hard work. But hard work is better when you love what you do.

Let these quotes about copywriting be a creative pick-me-up:  

“There’s a lot of information out there for free, so you’ve got to figure out what makes your information different.” Matt Wolfe, author

“Write quickly and you will never write well; write well, and you will soon write quickly.” Marcus Fabius Quintilianus, Roman educator and writer

“Boredom always precedes a great period of creativity.” Robert M. Pirsig, writer and philosopher

“Creativity has always depended on openness and flexibility, so let us hope for more of that in the future.” Siri Hustvedt, novelist and essayist

“Make an empty space in any corner of your mind, and creativity will instantly fill it.” Dee Hock, Founder of Visa

We Can Push Through Hard Times

If we’re slogging through a project or tearing out our hair from frustration, we can feel hopeless. Getting stuck in a rut slows us down. Working with a team that is poorly coordinated is stressful. If we have problems at home, it may be hard to concentrate. This happens to everyone in business, whether you’re a writer, a manager, or a CEO. 

Make one of these quotes your mantra when it’s hard to forge ahead:

If you are going through hell, keep going.” Winston Churchill, former prime minister of the United Kingdom

“Do. Or do not. There is no try.” Yoda, Star Wars Jedi master

“The secret of getting ahead is getting started.” Mark Twain, writer and humorist

“That which does not kill us makes us stronger.”  Friedrich Nietzsche, philosopher

“It does not matter how slowly you go so long as you do not stop.” Confucius, Chinese philosopher

Read more inspirational quotes: 43 Quotes from the Experts

If your job requires writing, I hope these quotes about copywriting motivate you to stay positive, focused, and committed to the work ahead. If there are quotes that you find inspirational, I’d love to hear them! If you have trouble finding the time to write original, high-quality blog posts, collateral, or other marketing company reach out to an expert. Boston-based Westebbe Marketing can provide articles that build trust, credibility, and influence with your audience.

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