Understand Outbound Links—And Why You Need Them

Understand Outbound Links - Concept Image

Do you Understand Outbound Links–and Do You Use Them?

Do you put outbound links in your blog articles or other pages? That is, do you put links that point to a website other than your own? Maybe you do. Maybe you just say “meh.” Maybe you don’t because you don’t want to risks sending your visitors to another site. If you’re new to blogging, you may not understand outbound links or why you might (or might not) use them.

Continue reading “Understand Outbound Links—And Why You Need Them”

Primer: Write Great Subheads for Better Online Performance

You’ve spent hours crafting just the right headline for your blog article and you’re getting lots of hits. Congratulations! But don’t pat yourself on the back just yet. First ask: Are readers staying on the page or bouncing off? Are the converting? If not, ask if you know how to write great subheads that increase webpage performance.

I mention this because studies about attention spans and scanning give clues about how important subheads are to fight low attention span:

Continue reading “Primer: Write Great Subheads for Better Online Performance”

Expert Copywriting Tips for Your Audience and SEO

I’ve been a marketer and B2B writer for longer than I care to admit. One thing is for sure: bad copywriting won’t get you anywhere, ever. Expert copywriting is the #1 success factor for blog articles and other content. Given Google’s current algorithm, which focuses on high quality writing, it doesn’t make any sense to write with SEO as the top priority. Sure, it counts. But it doesn’t help you gain credibility, subscribers, or shares.

Continue reading “Expert Copywriting Tips for Your Audience and SEO”

The Data Is In: 47 Powerful Statistics for Writing Winning Blog Posts in 2020

Image for Powerful Statistics

You can get a lot of advice from bloggers about how to write a good blog post, but there’s nothing better than powerful statistics to bring a point home. So here are data points every blog writer should have.

Continue reading “The Data Is In: 47 Powerful Statistics for Writing Winning Blog Posts in 2020”