Put People First: B2B Blogging During COVID

Caring about customers

You’ve done a great job learning about your audience. You know why customers like to do business with you. You know what topics they care about. You know how to talk to them. Or at least you thought you knew. Now you’re not so sure. Perhaps it’s time to reflect on making changes to our blogging and content.

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Don’t Get a Failing Grade on Your Next B2B Blog Article.

Failing Grade to A+

You may think you’re ready to start writing your next blog post—but are you really? In my last blog post I shared my 11-point blog post checklist, full of how-to advice for each aspect of your blog articles, such as the title, subheads, and call-to-action. But something was missing. My checklist for writing a high-quality article was right on target, except for one thing—some pre-checklist homework.

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The 5 Most Important Rules to Increase the Readability of Your Blog Post

Increase the Readability f Your Blogpost

How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.

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