Westebbe Marketing

Amy Westebbe

Rank higher.

Get more leads.

Stand out.

Forget about AI-generated garbage.

Get high-performing content from the B2B copy expert.

The latest from the Westebbe Marketing Blog

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Are copywriting problems holding you back?

An expert B2B freelance copywriter can relieve these common marketing concerns:

“I’m overwhelmed by so many copywriting deadlines.”

“I need a reliable copywriting partner for my blog.”

“My website content isn’t helping me get traffic.”  

“I don’t have time to rewrite my marketing collateral.”

If your staff can’t handle all your content needs, you’re not alone. Keeping up with B2B copy needs can be a constant challenge for small companies and understaffed creative teams. As a former in-house corporate marketer and copywriter, I understand the stress of keeping up with ongoing programs and must-have writing projects. 

Original, High-Quality B2B Copywriting

Copywriters have various skill sets and abilities. How do you know which freelance writer to hire?

It depends on what you want.

What you don’t want

woman in white shirt showing frustration

Bad content wastes your time and money. Ineffective digital content reduces online visibility and is the most common reason visitors leave your website. Poorly written printed materials get tossed in the trash. Generic, error-prone, AI-generated content risks your company’s reputation.

What you do want

Effective copy supports your strategy and generates higher-quality leads. SEO-friendly content delivers the right traffic to your website for higher engagement and conversion rates. Compelling printed or downloadable collateral reinforces your brand, educates, and entices customers.

Get high-performing copy.

Boston’s Strategic Marketing Copywriter

I’m a strategically oriented copywriter committed to delivering superb quality to achieve outstanding results. I bring more to the table:

  • I have written for companies in the technology, biotech, education, and construction trades.
  • Several Boston-based digital agencies count me as part of their virtual creative teams. 
  • As a former in-house marketing manager, I have extensive marketing skills.     
  • My years as a former corporate executive with an MBA give me a strategic mindset.
Find out more about me ➛

My Clients Say It Best

Find out why clients hire me as the B2B copywriter expert.

I had the pleasure of working with Amy on a writing project for Golden Group Roofing & Solar’s new solar website. Amy took it upon herself to become well versed in the subject matter which helped her develop engaging and informative copy. Amy was well organized, always meeting deadlines, and helped set the cadence for the rest of the team. The net result is a compelling website which is already driving new customers to the company. When future writing projects arise, we will definitely reach out to Amy!

Matt Weiner, Solar Energy Business Consultant

Amy has been a fantastic writer for our company, helping us bring our blogs and articles together so they capture and showcase our voices and knowledge to the community. I recommend Amy and her process to everyone I meet because working with her, and seeing her results, is impressive. Her articles are one of a kind and they are always written with such a deep level of context that will leave the reader satisfied.

Greta Bajrami, Founder, Golden Group Roofing

Amy worked with the IBIS team on a high visibility, complex report with an extremely tight timeline. Her willingness and ability to dive into a complicated project with several moving parts, helped our team pull together a high-quality end product. During high pressure and stressful moments, Amy’s articulate and well-structured writing style and strong editing skills enabled us to meet our client requirements.

Principal, IBIS Consulting

Amy is a talented writer and communicator. She is great at taking your vision and turning it into an engaging content piece with reliable research and validity. Amy works with our agency and to produce timely, relevant content that meets all of our needs. I highly recommend her services for your company or agency.

Lysa Miller, Founder, Ladybugz Interactive Agency

Amy is a professional who understands marketing and how to apply her skills to meet the client’s needs. She has a complete understanding of how to work successfully with clients and I have confidence that the copy she writes will be of the highest quality.

Principal, deHaas Advertising & Design

What makes Amy such a strong writer and editor is her ability to think like the reader, whether the reader is a business person, consumer, scientist, health care provider, or patient. She is able to transform information I want to convey to my audience into information they want to hear.

Principal, The Grady Company

Thank you so much for your diligence, diplomacy and expertise! I knew the Web site had problems and now have a clear direction to follow!  Your attention to detail and organized way of presenting the information made it easy for me to develop an implementation plan and your responsiveness kept me eager and on track!

Founder, Etiquette for Today

Work with a B2B content expert.

Frequently Asked Questions

Potential clients often ask me the questions below. I’ll answer them briefly here and will gladly share more information when we talk live.

What freelance copywriting and content services do you offer?

SEO-FRIENDLY DIGITAL OFFERINGS

Website Pages • Blog Articles & Strategy • Landing Pages • e-Newsletters • Website Content Audits

Content offerings

White Papers • e-Books • Research Reports • Case Studies

Print

Brochures • Annual Reports • Newsletters • Editorial Articles • Product Sheets • Sales & Event Collateral

Do you optimize content for search engines (SEO)?

I use the most current best practices for SEO copywriting. I can also strengthen SEO on WordPress sites by using Yoast, a leading SEO application. These methods deliver increased visibility and relevant, high-quality traffic that boosts customer engagement, conversions, and sales.

What industries have you worked in?

As an in-house marketing manager, I worked primarily for small to mid-size technology companies. As a freelance writer, most of my recent clients are in B2B technology, biotech, health care, education, and construction. I also partner with several digital agencies as members of their virtual teams.

What is your work process?

Collaboration and efficiency are at the heart of my process. First, we’ll meet to explore all aspects of the project—including scope, budget, and timeframe. Next, I provide a creative brief outlining the project’s objectives, copy points, specifications, and approval process. Your feedback point is critical. I may request an additional project fee in case of “scope creep.”

How long does it take to complete a project?

The time frame depends on the project. Together, we’ll create a feasible plan to meet your deadlines. I communicate regularly to ensure things don’t slip through the cracks. Even in a time crunch, I will never sacrifice quality. Unlike large agencies, you’re not competing for my time against “more important” clients.

What are your freelance copywriting rates?

Pricing will depend on the nature and scope of the project. My pricing is very competitive for someone with my copywriting experience and marketing expertise. You get what you pay for! I promise to deliver high-quality, fact-based, original work—with your brand, style, audience, and objectives in mind.

Sound good?