Valuable Blog Posts are the Only Type of Blog Post That Count.
Unless you create valuable blog posts for your reader, you might as well dump your hard work into the trash can. All the SEO and paid online ads in the world won’t improve traffic and conversion if no one clicks on your web page or blog article and takes actionable steps—like filling out a contact form or downloading a white paper. Even if you don’t create worthwhile content, the other tools you use won’t do you much good.
You may heard that white papers are out of style, like pet rocks and the three-martini lunch. In this age of creating endless reams of content, long-form writing has taken a hit. And you don’t get much more long-form than white papers. You might be asking yourself, “Are white papers worth my time?”
If you’re a strategic marketer, you use facts to help build your strategy, check on marketing trends, and get expert perspectives. But looking for reliable, up-to-date marketing data can be frustrating–and waste your valuable time. You need 2020 marketing statistics today!
If you know how to create white papers, you know it’s a big job. It can even be daunting for the experienced B2B copywriter. So, you might wonder if it’s worth it. Among B2B content assets, it’s certain among the most impressive. But, as a B2B marketer, you might ask if an easier-to-create ebook or infographic will help you reach your objectives just as well. This blog article should help you answer this question.
Are B2C and B2B content like apples-to-apples…Or apples-to-oranges?
The picture above gives a pretty clear picture of my point-of-view: B2C and B2B content are like apples-to-oranges. But in actuality, it’s not really one or the other.
To mix metaphors, they are two different animals, although related—perhaps like wolves and dogs. They share a common canine ancestor, but it’s important to know the difference if one comes sniffing around your backyard! It’s equally important for content marketers to understand how B2B and B2C content differ so that they can use a strategy that works for their audience.