Marketing Collateral - Westebbe Marketing

Brochures
Product Sheets
Case Studies
White Papers
Annual Reports

The Value of B2B Marketing Collateral

Websites and social media channels can’t always take the place of a well-crafted sales and marketing piece you can hold in your hands or keep on your desk. They are also essential for sales calls, as leave-behinds, at trade show booths, and at your office’s reception area.

Website visitors often spend just a few seconds on a web page before clicking away or getting distracted by pop-ups and ads. On the other hand, customers spend more time with printed materials, read them more deeply, and keep them on hand for increased retention and brand recognition. Of course, they can also be digitized and available as a download from your website.

Use a B2B Marketing Collateral Expert

Writing for printed collateral is not always the same as writing for digital channels. Let’s work together to create marketing assets that reinforce your unique brand, educate, create a positive reading experience, and improve the bottom line

Create better marketing collateral.

Corporate and Product Brochures

Communicate in Person

Brochures are invaluable for one-on-one contact. Printed brochures and product sheets serve functions that websites can’t. While brochures are typically digitized for download from your website, printed versions are vital as leave-behinds, trade show collateral, literature racks, mailers, and more.

Unify Your Brand Across Channels

A brochure that combines targeted B2B copy and smart graphic design reinforces your brand, gets shared with others, and lives on your customer’s desk–and out of the trash can. With decades of creative experience, I’ve evolved to a digital writer, but print is still in my blood. Be assured that your collateral will have your voice, address key messages and customer pain points, and be solidly branded with your website and digital assets.

Create a better brochure.

B2B Product Sheets

Promote your Brand, Products, and Services

Product sheets are critical for educating leads as they go through the decision-making process. Meant to be a quick, single-page read, each product sheet I write performs these functions:

Reinforces your brand
Educates potential customers
Highlights product/service benefits
Conveys your unique selling proposition
Tell readers why they should purchase from you–and how to do it.

Bring Customers Closer to Purchase

As a B2B writer, I’ll zero in on the audience, relevant pain points, the solutions you provide–and why it matters. We’ll talk about where the reader is likely to be in the decision-making process to hit the sweet spot that moves your customer another step closer to purchasing from you–and not your competitors.

Create better product sheets.

Case Studies

Tell a Story

Well-crafted case studies, online or in print, help your customers more clearly envision exactly what you do. Zeroing in on specific problems gives your customers unique insights beyond more general content that is on your website or in brochures. It’s an opportunity to share your company’s values, approach to problem-solving, and how you work with customers.

Demonstrate your Overall Value

Customers relate to real-life examples, responding to both words and photos. I tell stories that demonstrate what makes your company special–whether it’s for exceptional reliability, expertise, follow-through, innovation, or other benefits.

Create better case studies.

White Papers

Build Thought-Leadership

Downloadable B2B white papers are high-value, top-of-the-funnel assets. Content marketing campaigns featuring white papers are proven to drive organic leads to your website, get social media shares, and boost SEO ranking. High-quality writing and accuracy of your white paper are essential to building credibility and thought-leadership.

Educate with Accurate Content

In addition to organizing and writing engaging content, I can conduct online research, interview subject-matter experts, and collaborate with your graphic designer to create a reader-friendly, attractive, and well-branded educational piece. As your project manager, I will help the project stay on schedule, from concept through approval.

Create better white papers.

Annual Reports

Optimize the Value of Your Annual Report

Go beyond the financials. When written by a B2B expert, your annual report will help you stand out as a leader in your sector and build confidence among your investors, shareholders, customers, and supplies. Communicate your brand’s vision, putting the past year into context and building stakeholder trust in your ability to meet next year’s goals.

Annual Reports Can’t Wait

Annual reports are time-sensitive and can be complex. Acting as project manager, I’ll keep the project on track. My responsibilities will include collaborating with your team, coordinating with your graphic designer, and defining content, themes, messaging, and page structure. WIth your feedback, the final result represents your company accurately and in the best light.

Create a better annual report.