Amy Westebbe
Founder
You’re here because you need strategic, high-quality copy. That’s what I offer, so you’re in the right place.
I’ve been around the block. Most B2B copywriters don’t have the perspective that comes from decades of hands-on and managerial experience in business, marketing, and creative fields. The MBA I earned mid-way in my career is the cherry on top, deepening my strategic marketing support to clients.
That’s the difference, because you can’t fake experience.
Copy that Aligns with Your B2B Marketing Goals
My original content is on the opposite side of the spectrum from error-prone, generic AI-generated copy. I keep your objectives top of mind. You can trust that what I write is targeted to your audience, contains accurate information, and reflects your expertise.
People often ask about my writing style. In general, my tone is professional but approachable. That said, I adapt my style and tone so it sounds like you. I write to engage your audience and will tailor my copy to their knowledge and interests, whether they are researching your product category or are closer to purchase. One of my favorite elements is researching the topic to find up-to-date facts from credible sources to support your story and make it more interesting.
Sound good?
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My Formula for Copywriting Success
My priority for both digital and print B2B content is to give your customers the high-quality information they need to learn about relevant topics and make business decisions. On the digital side, consistent quality is the most decisive factor in getting to the top of internet search pages, supported by effective SEO techniques.
With quality as my watchword, I write for people first by providing readable, relevant, informative, and trustworthy content. When I am happy with the initial copy, flow, and formatting, I weave in keywords and other SEO features for a further boost. Finally, I proof, proof, and proof some more. This formula delivers the best results, no matter how you measure success.
Partnering with Clients and Creatives
I’ve worn many hats in my career. My partnership with you can extend beyond writing to assist with strategy and planning, provide creative direction, and keep projects on track. I’m a pro at working effectively with all levels of staff in diverse business functions. I am always happy to collaborate with other marketing agencies, graphic designers, and developers.
My Professional Evolution
My career started in music management and public relations. After expanding my skill set, several small to mid-sized companies hired me as an in-house marketing manager. My favorite part of every job was working on creative projects, always with a strategic foundation. Now I have my dream job, blending my creative and strategic sides to help my clients succeed.
Education
- MBA (marketing concentration), Boston College
- Bachelor of Music (flute), Syracuse University