Don’t Pay the Price of Sloppy Copy and Content

I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks. Or that sometimes they missed the mark for readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.

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Help Your Freelance Writer Create High-Performing Content

Planning Effective Marketing Content for Better Results

Anyone who uses freelance writers knows what it’s like when the content project goes wrong – missed deadlines, excessive revisions, and confusion about responsibilities. These problems can cause anxiety, longer work hours, and even extra costs. Worst of all, you are more likely to end up with poor-quality content. But it doesn’t have to be that way. A thorough creative brief can make all the difference and generate optimal copy results. 

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Secrets to Authoring Great Blog Articles for B2B Audiences

Picture of person editing

It occurred to me that writing B2B blogs is not so different than business writing in general. I went online and searched for “better business writing” to compare my professional blog writing advice with experts focusing on business writing. Sure enough, most of the same tips apply.

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When You Have a Blog Topic but Can’t Get Started: 8 Ideas to Banish Writers’ Block

You’re about to write your blog. You sit down at your computer, but that’s as far as you get. You sit, then sit some more, and finally give up.  You’ve drawn a blank, or maybe you’ve written and deleted your first sentence over and over again. We’ve all been there, frustrated by that blank computer screen and wondering how we can move past blogger’s block. 

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6 Easy Tips to Write Great B2B Technology Blog Articles Faster

If you’re writing for a B2B technology blog, how can you write share-worthy articles more quickly? Do a Google search for “fast blog writing” and you’ll find articles with titles such as “The Perfect Blog Article in 60 Minutes” or “Tips for Writing Blog Articles in Under an Hour.” That sounds great in theory, but while an hour might be enough time to write “6 Ways to Wash your Cat” or “Expert Tofu Grilling Techniques,” experience shows that an hour just isn’t realistic when crafting a well-researched article that includes credible facts, context, data, trends, and expert opinions. Still, a technology blog writer’s time is valuable and you face deadlines. So how can you be more efficient, while still providing high value for your B2B technology audience? Here are some useful techniques to put in your creative arsenal.

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