Properly formatting website copy makes your webpages easy to scan.
VISITORS COME TO YOUR WEBPAGE. BUT DO THEY ACTUALLY READ WHAT YOU WRITE? Probably not. More likely they scan the page—and this is where the art of formatting website copy is essential.
Users today take only seconds to decide if they think a webpage is worthwhile; If they don’t immediately think the page has what they’re looking for, it’s just so easy just to go back to the search page and pick the next entry.
Before hiring freelance B2B copywriters for websites, marketers should know the right questions to ask.
ARE ALL B2B COPYWRITERS THE SAME? SOME MARKETERS SEE COPYWRITERS AS BEING A DIME A DOZEN…OTHERS KNOW BETTER. When marketers hire freelance B2B copywriters for websites, getting high quality results should be the number one priority. B2B writers who create website content vary greatly in experience, expertise, professionalism–and rates. If you want your website to shine, don’t be tempted to go with a low-cost, inexperienced writer or content mill. It pays to invest in a top-notch writer who will provide high-quality, original content that your audience will appreciate.
If you’ve haven’t hired a freelance (or haven’t found the right one), here are some valuable tips.
16 Sure-Fire How-To Tips for Optimizing On-Page SEO
Every content marketing should put on their thinking caps to focus on optimizing on-page SEO. Why? Unless you have ads on Google, organic (unpaid) search traffic is the key to drive people to your website. Given that 95% of people never go past the first page of a search (see chart below), a primary goal of your digital efforts is ranking at the top is at the top of search engine results pages (SERPs). If you’re a content marketer–and not a back-end SEO expert–your best option is optimizing on-page SEO.
Do you Understand Outbound Links–and Do You Use Them?
Do you put outbound links in your blog articles or other pages? That is, do you put links that point to a website other than your own? Maybe you do. Maybe you just say “meh.” Maybe you don’t because you don’t want to risks sending your visitors to another site. If you’re new to blogging, you may not understand outbound links or why you might (or might not) use them.
Even if you don’t have a grand SEO strategy, you can pump it up by leveraging internal linking for SEO and a positive user experience (UX). A good internal linking strategy will make your website more successful–without spending lots of time or money. Let’s dive into what internal links are and how you can make to most of them.