Primer: Write Great Subheads for Better Online Performance

You’ve spent hours crafting just the right headline for your blog article and you’re getting lots of hits. Congratulations! But don’t pat yourself on the back just yet. First ask: Are readers staying on the page or bouncing off? Are the converting? If not, ask if you know how to write great subheads that increase webpage performance.

I mention this because studies about attention spans and scanning give clues about how important subheads are to fight low attention span:

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