12 Questions for Hiring Freelance B2B Copywriters for Websites

Questions to ask a freelance B2B Copywriter. Boston-based Westebbe Marketing

Before hiring freelance B2B copywriters for websites, marketers should know the right questions to ask.

ARE ALL B2B COPYWRITERS THE SAME? SOME MARKETERS SEE COPYWRITERS AS BEING A DIME A DOZEN…OTHERS KNOW BETTER. When marketers hire freelance B2B copywriters for websites, getting high quality results should be the number one priority. B2B writers who create website content vary greatly in experience, expertise, professionalism–and rates. If you want your website to shine, don’t be tempted to go with a low-cost, inexperienced writer or content mill. It pays to invest in a top-notch writer who will provide high-quality, original content that your audience will appreciate.

If you’ve haven’t hired a freelance (or haven’t found the right one), here are some valuable tips.

Continue reading “12 Questions for Hiring Freelance B2B Copywriters for Websites”

Primer: Write Great Subheads for Better Online Performance

You’ve spent hours crafting just the right headline for your blog article and you’re getting lots of hits. Congratulations! But don’t pat yourself on the back just yet. First ask: Are readers staying on the page or bouncing off? Are the converting? If not, ask if you know how to write great subheads that increase webpage performance.

I mention this because studies about attention spans and scanning give clues about how important subheads are to fight low attention span:

Continue reading “Primer: Write Great Subheads for Better Online Performance”