You’ve spent hours crafting just the right headline for your blog article and you’re getting lots of hits. Congratulations! But don’t pat yourself on the back just yet. First ask: Are readers staying on the page or bouncing off? Are the converting? If not, ask if you know how to write great subheads that increase webpage performance.
I mention this because studies about attention spans and scanning give clues about how important subheads are to fight low attention span:Continue reading “Primer: Write Great Subheads for Better Online Performance”