How much time did you spend watching videos this week? If you’re like me, you’ll see why it’s wise to increase video content. Personally, I researched the latest iphone, watched a few TED Talks, enjoyed some music performances, and opened some clips on social media. I viewed them on my laptop and my phone, just like billions of my fellow humans all over the world. Simply put, video being the hottest content asset a company can have.Continue reading “24 Powerful Reasons to Increase Video Content”
Every small businesses blog post is an opportunity.
Is small business blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.
However, if one of your main jobs as a small business marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, small business bloggers give their search rankings a huge boost, making it well worth your time and resources.Continue reading “8 Reasons Why Small Business Blogging Can Improve Search Results”