How much time did you spend watching videos this week? If you’re like me, you’ll see why it’s wise to increase video content. Personally, I researched the latest iphone, watched a few TED Talks, enjoyed some music performances, and opened some clips on social media. I viewed them on my laptop and my phone, just like billions of my fellow humans all over the world. Simply put, video being the hottest content asset a company can have.
This article shows video’s impact on brand awareness, organic search results, purchases and revenue, social media shares and clicks, and more. After you check out the information below, you’ll want to increase video content and use it to your maximum advantage.
Increasing video content heightens visibility
Consumers like watching video content, and they want more of it. Studies suggest that many users skip over other content to find a video, as if text (even with images) were invisible. Many go right to Youtube, rather than Google a topic. The vast increase in video uploads and innovative, new ways to leverage video lead to one conclusion: companies need video content to level the playing field and gain visibility.
Powerful reasons to increase video content:
- 54% of consumers want to see more video content from a brand or business they support. (Hubspot)
- 85% of all US internet users watched online video content on any device, with 62% consuming online video via mobile. (Statista 2018)
- Internet video traffic made up 69% of all global consumer internet traffic in 2017. (Wordstream)
Building video content boosts SEO.
Increase video content and watch search rankings, click-through rates, and organic traffic go way up. You can leverage video for seach even if you don’t have your own branded content. I’ll do this below…
Here’s a video from Ahrefs about YouTube SEO/Video Marketing (watch the video). One option is just to provide a link to it. A second option (show below) is to embed it right into your blog post. It’s easy: I went to the video, clicked on Share. Then I clicked on Embed to get the Embed Code. Next, I just pasted the embed code into my content. And voila! True, this doesn’t go to my own website, but it will still increase my results and provide a good user experience.
Here are some persuasive statistics on how building video content affects SEO.
- Video search results have a 41% higher click-through rate than plain text results. (aimClear)
- Videos are 53x more likely than traditional web pages to receive organic first-page rankings. (Forrester)
- Video results in a 157% increase in organic traffic from search engines. (BrightEdge)
Add more video content to generate leads.
Video is a powerful leads generation tool with a high conversion rate. In addition to getting more leads, video can result in more highly qualified leads going into the pipeline.
Here are statistics that show lead-generation results of increasing video content:
- Video marketers get 66% more qualified leads per year. (Optinmonster 2019)
- Video on landing pages can increase conversion by 80% or more. (EyeView Digital)
- Emails with a video increase CTR (click-through rate) by 63%. (Social Media Today)
Content Marketing skyrockets with video.
Video is the name of the game in 2020 and beyond. Marketing professionals are putting more of their resources into video content assets. A great majority of them feel they’re hitting the mark along many of their success metrics. Overall, they feel that increasing video content gets them positive ROI, so the trend continues to grow.
- 87% of video marketers say video has increased traffic to their website. (Optinmonster)
- 80% of video marketers say video has directly helped increase sales (Optinmonster 2020)
- 82% of B2B marketers report success with video marketing initiatives. (Vidyard)
Stronger video content supports branding efforts.
If you use content marketing as a strategy, add video campaigns to your content to-do list. Branded videos are proven to influence shoppers, increase brand awareness, build consumer trust, and increase credibility–all facets of brand-building.
- 80% of every 10 users have purchased software/apps after having watched the brand’s video. (Wyzowl)
- Video marketers achieve a 54% increase in brand awareness. (Optinmonster)
- 58% of consumers trust a brand with videos more than a brand without. (Animoto)
Social Marketing gets revved up with video content.
No matter what social media channels your customers use, video will strengthen your social media strategy. Video posts on LinkedIn, Twitter, Facebook, and other channels give you an important boost over just posting text and images when it comes to views, shares, likes, and other metrics.
- Videos on social media generate 12x more shares than text and images combined. (Tubular Insights)
- LinkedIn users are 20x more likely to share a video than any other type of post on that platform. (Social Media Today)
- Tweets with videos see 10x more engagement than those without. (Social Media Today)
Adding video assets is associated with revenue growth.
This part’s easy–Just look at the numbers below. I’m really not sure I need to say any more, except that video drives sales and revenue.
- Marketers who use video grow revenue 49% faster than non-video users. (Wordstream)
- Profits from video marketing campaigns earn 10x more than photo ads. (99firms)
- Video marketing revenue is expected to keep growing by 14.6% each year. (99firms)
Video has a strong effect on on-line purchasing behaviors.
This section of purchasing clearly ties directly into the revenue section above. Studies show the influence of videos on purchasing behaviors. They can draw in potential customers, keep them on your web page longer, be persuasive about why they should buy from you, and give your sales force powerful tools. Video content gives potential customers information they need and a positive experience, helping your bottom line.
- 93%of marketers say they’ve landed a new customer thanks to a video on social media. (Optinmonster)
- 64%of consumers make a purchase after watching branded social videos. (Social Media Today)
- Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers. (Adobe)
A Video is Worth More Than Text and Images Alone.
Producing videos takes time and money, but they’re undoubtedly a valuable addition to your content library. Even if you can’t make your own branded content, there are billions of YouTube videos that can support whatever topic you choose to write about. If you need help developing content, including a video script or content to support a video, I invite you to contact Amy Westebbe at Westebbe Marketing. (617) 699-4462 or email@example.com.
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