Tips for Writing Content That Boosts Sharing

Audience clapping About Tips for Writing Content

Have you ever thought about the question, “If a tree falls in the forest and no one is around to hear it, does it make a sound? Since this article is about how to write content that boosts social sharing, how does this relate? Let me explain. Whether you think the tree makes a sound or not, you can ask a similar question about sharing on social media. I’d pose the question as, “if you write a blog article, and no one reads it or shares it, did you write it?”

The answer to the question about the tree falling may be ambiguous. But the answer about sharing content is clearer. You still wrote the article, despite no one having read it, even if no one sees it. However, the critical question is that if you create content and no one sees it, is it worth writing at all?

I think we would all say no to this question unless someone is just practicing their writing skills or is only sharing the piece with their immediate circle. But I’m guessing that you’re writing blog articles and other content to raise your Google page rank, get known as a subject matter expert, or attract viewers to your website.

The way to reach these goals is to get more eyeballs on your written content, and the way to do that is to encourage social sharing by writing directly to your ideal audience. What are they interested in? What makes them think content is worth sharing? Why do they think their social network would find it interesting? 

Let’s dig deeper into how you can create the kind of audience appeal that will promote shareability.

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8 Reasons Why Small Business Blogging Can Improve Search Results

Every small businesses blog post is an opportunity.

Is small business blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.

However, if one of your main jobs as a small business marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, small business bloggers give their search rankings a huge boost, making it well worth your time and resources.

Find out the secrets to writing great B2B blog articles.

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Don’t Miss Out: Use Hashtags on LinkedIn to Boost B2B Engagement.

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LinkedIn is an unbeatable platform for publishing B2B content.

LinkedIn is prime content real estate for B2B Marketers, and using hashtags on LinkedIn is a . There are many reasons why business make it a major part of their social media strategies, including:

  • Thought Leadership: LinkedIn is one of the best spaces for publishing long-form content that builds credibility and the perception of expertise among B2B professionals.
  • Engagement Opportunities: The platform offers numerous ways to build engagement with leads, customers, and peers through posts, comments, groups, articles, and more.
  • SEO: Google search engines crawl every post on LinkedIn, supporting your SEO efforts.
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Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.

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My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos? When doubts sneak in, a blog post checklist can help determine if everything is fine or if something needs fixing. For new bloggers especially, a checklist like the one below can help you plan and develop articles that are attractive to both readers and search engines.

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