If you’re a strategic marketer, you use facts to help build your strategy, check on marketing trends, and get expert perspectives. But looking for reliable, up-to-date marketing data can be frustrating–and waste your valuable time. Here are examples of common time-wasting problems (which led me to find the resources provided in this article):
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Is blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.
However, if one of your main jobs as a marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, you can give your search rankings a huge boost, making it well worth your time and resources.
Continue reading “8 Great Ways that Blogging Can Help Small Businesses Improve Search Results”
LinkedIn is prime content real estate for B2B Marketers. There are many reasons why business make it a major part of their social media strategies, including:
What’s missing from that the list above? LinkedIn’s hashtag functionality. Unlike consumer-oriented social platforms, LinkedIn’s professional base provides extensive opportunities to leverage hashtags as a B2B marketing tool.
My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos?
Continue reading “Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.”
