16 Sure-Fire How-To Tips for Optimizing On-Page SEO
Every content marketing should put on their thinking caps to focus on optimizing on-page SEO. Why? Unless you have ads on Google, organic (unpaid) search traffic is the key to drive people to your website. Given that 95% of people never go past the first page of a search (see chart below), a primary goal of your digital efforts is ranking at the top is at the top of search engine results pages (SERPs). If you’re a content marketer–and not a back-end SEO expert–your best option is optimizing on-page SEO.
Even if you don’t have a grand SEO strategy, you can pump it up by leveraging internal linking for SEO and a positive user experience (UX). A good internal linking strategy will make your website more successful–without spending lots of time or money. Let’s dive into what internal links are and how you can make to most of them.
Every small businesses blog post is an opportunity.
Is small business blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.
However, if one of your main jobs as a small business marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, small business bloggers give their search rankings a huge boost, making it well worth your time and resources.