12 Questions for Hiring Freelance B2B Copywriters for Websites

Questions to ask a freelance B2B Copywriter. Boston-based Westebbe Marketing

Before hiring freelance B2B copywriters for websites, marketers should know the right questions to ask.

ARE ALL B2B COPYWRITERS THE SAME? SOME MARKETERS SEE COPYWRITERS AS BEING A DIME A DOZEN…OTHERS KNOW BETTER. When marketers hire freelance B2B copywriters for websites, getting high quality results should be the number one priority. B2B writers who create website content vary greatly in experience, expertise, professionalism–and rates. If you want your website to shine, don’t be tempted to go with a low-cost, inexperienced writer or content mill. It pays to invest in a top-notch writer who will provide high-quality, original content that your audience will appreciate.

If you’ve haven’t hired a freelance (or haven’t found the right one), here are some valuable tips.

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Help Your Freelance Writer Create High-Performing Content

Create high-performing content

Effective content planning will help your freelance writer.

Anyone who uses freelance writers knows what it’s like when the content project goes wrong – missed deadlines, excessive revisions, and confusion about responsibilities. These problems can cause anxiety, longer work hours, and even extra costs. Worst of all, you are more likely to end up with poor-quality content. But it doesn’t have to be that way. You can help your freelance writer generate top results with a thorough creative brief.

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Secrets to Authoring Great B2B Blog Articles

Picture of person editing

It occurred to me that writing B2B blog articles is not so different than business writing in general. I went online and searched for “better business writing” to compare my professional blog writing advice with experts focusing on business writing. Sure enough, most of the same tips apply.

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