
Before hiring freelance B2B copywriters for websites, marketers should know the right questions to ask.
ARE ALL B2B COPYWRITERS THE SAME? SOME MARKETERS SEE COPYWRITERS AS BEING A DIME A DOZEN…OTHERS KNOW BETTER. When marketers hire freelance B2B copywriters for websites, getting high quality results should be the number one priority. B2B writers who create website content vary greatly in experience, expertise, professionalism–and rates. If you want your website to shine, don’t be tempted to go with a low-cost, inexperienced writer or content mill. It pays to invest in a top-notch writer who will provide high-quality, original content that your audience will appreciate.
If you’ve haven’t hired a freelance (or haven’t found the right one), here are some valuable tips.
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