Is There a Difference Between B2C and B2B Content? Here’s What You Need to Know.

Concept: Apples, Not Oranges

Are B2C and B2B content like apples-to-apples…Or apples-to-oranges?

The picture above gives a pretty clear picture of my point-of-view: B2C and B2B content are like apples-to-oranges. But in actuality, it’s not really one or the other.

To mix metaphors, they are two different animals, although related—perhaps like wolves and dogs. They share a common canine ancestor, but it’s important to know the difference if one comes sniffing around your backyard! It’s equally important for content marketers to understand how B2B and B2C content differ so that they can use a strategy that works for their audience.

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The 5 Most Important Rules to Increase the Readability of Your Blog Post

Increase the Readability f Your Blogpost

How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.

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The Dirty Dozen: 12 Big Writing Mistakes That Can Sink Your B2B Blog

If you have a small to mid-size business with a B2B blog, bad writing can make it tank.

Blogging should be part of any content strategy and social media program. However, some B2B companies mistakenly put all their focus on the frequency of posting. While it’s true that frequent blogging can boost your search rankings, it’s equally true that poor writing will degrade your authority and cause your blog to underperform.

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When You Have a Blog Topic but Can’t Get Started: 8 Ideas to Banish Writers’ Block

You’re about to write your blog. You sit down at your computer, but that’s as far as you get. You sit, then sit some more, and finally give up.  You’ve drawn a blank, or maybe you’ve written and deleted your first sentence over and over again. We’ve all been there, frustrated by that blank computer screen and wondering how we can move past blogger’s block. 

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