Properly formatting website copy makes your webpages easy to scan.
VISITORS COME TO YOUR WEBPAGE. BUT DO THEY ACTUALLY READ WHAT YOU WRITE? Probably not. More likely they scan the page—and this is where the art of formatting website copy is essential.
Users today take only seconds to decide if they think a webpage is worthwhile; If they don’t immediately think the page has what they’re looking for, it’s just so easy just to go back to the search page and pick the next entry.
Are B2C and B2B content like apples-to-apples…Or apples-to-oranges?
The picture above gives a pretty clear picture of my point-of-view: B2C and B2B content are like apples-to-oranges. But in actuality, it’s not really one or the other.
To mix metaphors, they are two different animals, although related—perhaps like wolves and dogs. They share a common canine ancestor, but it’s important to know the difference if one comes sniffing around your backyard! It’s equally important for content marketers to understand how B2B and B2C content differ so that they can use a strategy that works for their audience.
How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.
If you have a small to mid-size business with a B2B blog, bad writing can make it tank.
Blogging should be part of any content strategy and social media program. However, some B2B companies mistakenly put all their focus on the frequency of posting. While it’s true that frequent blogging can boost your search rankings, it’s equally true that poor writing will degrade your authority and cause your blog to underperform.
You’re about to write your blog. You sit down at your computer, but that’s as far as you get. You sit, then sit some more, and finally give up. You’ve drawn a blank, or maybe you’ve written and deleted your first sentence over and over again. We’ve all been there, frustrated by that blank computer screen and wondering how we can move past blogger’s block.