20 Powerful Data Points: Why B2B Marketers Blog

Do you want to know why B2B marketers blog?

Just For B2B Marketers: We generally know why B2B marketers blog. We also know that B2B and B2C content marketing tactics and results are different. I often want to know information that applies just to B2B blogging–without B2C data. And I want data just about blogging–without , data about content marketing in general.

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Are White Papers Worth My Time and Effort? You Bet They Are!

You may heard that white papers are out of style, like pet rocks and the three-martini lunch. In this age of creating endless reams of content, long-form writing has taken a hit. And you don’t get much more long-form than white papers. You might be asking yourself, “Are white papers worth my time?”

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Help Your Freelance Writer Create High-Performing Content

Create high-performing content

Effective content planning will help your freelance writer.

Anyone who uses freelance writers knows what it’s like when the content project goes wrong – missed deadlines, excessive revisions, and confusion about responsibilities. These problems can cause anxiety, longer work hours, and even extra costs. Worst of all, you are more likely to end up with poor-quality content. But it doesn’t have to be that way. You can help your freelance writer generate top results with a thorough creative brief.

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24 Powerful Reasons to Increase Video Content

How much time did you spend watching videos this week? If you’re like me, you’ll see why it’s wise to increase video content. Personally, I researched the latest iphone, watched a few TED Talks, enjoyed some music performances, and opened some clips on social media. I viewed them on my laptop and my phone, just like billions of my fellow humans all over the world. Simply put, video being the hottest content asset a company can have.

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