Leverage Your Buyer Persona Template for B2B Marketing

Who is your ideal customer?

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Know your ideal customer by creating an audience persona

When you create messaging and programs, who are you writing for? Do you really know your ideal customer–or are they nameless, faceless statistics? Do you have a buyer persona template to work from?

If all you know about your customer is dry demographic data–their age, gender, income, and title–there’s no personal connection. You may stereotype them, or simply guess what their problems are. Worst of all, you can fail to engage them in a way that leads them to your unique products and services.

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Secrets to Authoring Great B2B Blog Articles

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It occurred to me that writing B2B blog articles is not so different than business writing in general. I went online and searched for “better business writing” to compare my professional blog writing advice with experts focusing on business writing. Sure enough, most of the same tips apply.

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Don’t Miss Out: Use Hashtags on LinkedIn to Boost B2B Engagement.

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LinkedIn is an unbeatable platform for publishing B2B content.

LinkedIn is prime content real estate for B2B Marketers, and using hashtags on LinkedIn is a . There are many reasons why business make it a major part of their social media strategies, including:

  • Thought Leadership: LinkedIn is one of the best spaces for publishing long-form content that builds credibility and the perception of expertise among B2B professionals.
  • Engagement Opportunities: The platform offers numerous ways to build engagement with leads, customers, and peers through posts, comments, groups, articles, and more.
  • SEO: Google search engines crawl every post on LinkedIn, supporting your SEO efforts.
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The Dirty Dozen: 12 Big Writing Mistakes That Can Sink Your B2B Blog

If you have a small to mid-size business with a B2B blog, bad writing can make it tank.

Blogging should be part of any content strategy and social media program. However, some B2B companies mistakenly put all their focus on the frequency of posting. While it’s true that frequent blogging can boost your search rankings, it’s equally true that poor writing will degrade your authority and cause your blog to underperform.

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6 Easy Tips to Write Great B2B Technology Blog Articles Faster

If you’re writing for a B2B technology blog, how can you write share-worthy articles more quickly? Do a Google search for “fast blog writing” and you’ll find articles with titles such as “The Perfect Blog Article in 60 Minutes” or “Tips for Writing Blog Articles in Under an Hour.” That sounds great in theory, but while an hour might be enough time to write “6 Ways to Wash your Cat” or “Expert Tofu Grilling Techniques,” experience shows that an hour just isn’t realistic when crafting a well-researched article that includes credible facts, context, data, trends, and expert opinions. Still, a technology blog writer’s time is valuable and you face deadlines. So how can you be more efficient, while still providing high value for your B2B technology audience? Here are some useful techniques to put in your creative arsenal.

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