Tag: B2b Marketing
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12 Questions for Hiring Freelance B2B Copywriters for Websites
Not all B2B freelance B2B copywriters provide the same value. Here’s how to look for one that delivers high-quality content that get results. Find out the questions to ask.
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Leverage Buyer Personas for B2B Marketing
When you create messaging and programs, who are you writing for? Do you really know your ideal customer–or are they nameless, faceless statistics? Audience personas give you essential insights for creating programs and content that boosts your results by engaging your ideal customer.
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Secrets to Authoring Great B2B Blog Articles
It occurred to me that writing B2B blogs is not so different than business writing in general. I went online and searched for “better business writing” to compare my professional blog writing advice with experts focusing on business writing. Sure enough, most of the same tips apply. Boston-Based Copywriter, Westebbe Marketing, 617.699.4462.