Tips for Writing Content That Boosts Sharing

Audience clapping About Tips for Writing Content

Have you ever thought about the question, “If a tree falls in the forest and no one is around to hear it, does it make a sound? Since this article is about how to write content that boosts social sharing, how does this relate? Let me explain. Whether you think the tree makes a sound or not, you can ask a similar question about sharing on social media. I’d pose the question as, “if you write a blog article, and no one reads it or shares it, did you write it?”

The answer to the question about the tree falling may be ambiguous. But the answer about sharing content is clearer. You still wrote the article, despite no one having read it, even if no one sees it. However, the critical question is that if you create content and no one sees it, is it worth writing at all?

I think we would all say no to this question unless someone is just practicing their writing skills or is only sharing the piece with their immediate circle. But I’m guessing that you’re writing blog articles and other content to raise your Google page rank, get known as a subject matter expert, or attract viewers to your website.

The way to reach these goals is to get more eyeballs on your written content, and the way to do that is to encourage social sharing by writing directly to your ideal audience. What are they interested in? What makes them think content is worth sharing? Why do they think their social network would find it interesting? 

Let’s dig deeper into how you can create the kind of audience appeal that will promote shareability.

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Checklist: 38 Best Website Copy Practices for 2021

Checklist of the Best Copywriting Practices for 2021.

Web copy practices have changed over time based on design trends, audience preferences, and Google’s latest algorithm. But what are today’s best website copy practices? But there are some website copywriting practices that never go out of style, be it 2021, 2031, or later. Regardless of current styles, the best, most engaging website copy is always high quality and puts the audience first.

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Avoid These Sloppy Copy and Content Mistakes

2x2=5, as analogy to copy and content mistakes

I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks–or made other copy and content mistakes. It’s possible for even the best writers to score poorly on readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.

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Help Your Freelance Writer Create High-Performing Content

Create high-performing content

Effective content planning will help your freelance writer.

Anyone who uses freelance writers knows what it’s like when the content project goes wrong – missed deadlines, excessive revisions, and confusion about responsibilities. These problems can cause anxiety, longer work hours, and even extra costs. Worst of all, you are more likely to end up with poor-quality content. But it doesn’t have to be that way. You can help your freelance writer generate top results with a thorough creative brief.

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Is There a Difference Between B2C and B2B Content? Here’s What You Need to Know.

Concept: Apples, Not Oranges

Are B2C and B2B content like apples-to-apples…Or apples-to-oranges?

The picture above gives a pretty clear picture of my point-of-view: B2C and B2B content are like apples-to-oranges. But in actuality, it’s not really one or the other.

To mix metaphors, they are two different animals, although related—perhaps like wolves and dogs. They share a common canine ancestor, but it’s important to know the difference if one comes sniffing around your backyard! It’s equally important for content marketers to understand how B2B and B2C content differ so that they can use a strategy that works for their audience.

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