Checklist of the Best Copywriting Practices for 2021.
Web copy practices have changed over time based on design trends, audience preferences, and Google’s latest algorithm. But what are today’s best website copy practices? But there are some website copywriting practices that never go out of style, be it 2021, 2031, or later. Regardless of current styles, the best, most engaging website copy is always high quality and puts the audience first.
I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks–or made other copy and content mistakes. It’s possible for even the best writers to score poorly on readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.
Effective content planning will help your freelance writer.
Anyone who uses freelance writers knows what it’s like when the content project goes wrong – missed deadlines, excessive revisions, and confusion about responsibilities. These problems can cause anxiety, longer work hours, and even extra costs. Worst of all, you are more likely to end up with poor-quality content. But it doesn’t have to be that way. You can help your freelance writer generate top results with a thorough creative brief.
Are B2C and B2B content like apples-to-apples…Or apples-to-oranges?
The picture above gives a pretty clear picture of my point-of-view: B2C and B2B content are like apples-to-oranges. But in actuality, it’s not really one or the other.
To mix metaphors, they are two different animals, although related—perhaps like wolves and dogs. They share a common canine ancestor, but it’s important to know the difference if one comes sniffing around your backyard! It’s equally important for content marketers to understand how B2B and B2C content differ so that they can use a strategy that works for their audience.
When you create messaging and programs, who are you writing for? Do you really know your ideal customer–or are they nameless, faceless statistics? Do you have a buyer persona template to work from?
If all you know about your customer is dry demographic data–their age, gender, income, and title–there’s no personal connection. You may stereotype them, or simply guess what their problems are. Worst of all, you can fail to engage them in a way that leads them to your unique products and services.