I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks. Or that sometimes they missed the mark for readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.Continue reading “Don’t Pay the Price of Sloppy Copy and Content”
Planning Effective Marketing Content for Better Results
Anyone who uses freelance writers knows what it’s like when the content project goes wrong – missed deadlines, excessive revisions, and confusion about responsibilities. These problems can cause anxiety, longer work hours, and even extra costs. Worst of all, you are more likely to end up with poor-quality content. But it doesn’t have to be that way. A thorough creative brief can make all the difference and generate optimal copy results.Continue reading “Help Your Freelance Writer Create High-Performing Content”
Are B2B and B2C content like apples-to-apples…Or apples-to-oranges?
The picture above gives a pretty clear picture of my point-of-view: B2B and B2C content are like apples-to-oranges. But in actuality, it’s not really one or the other.
To mix metaphors, they are two different animals, although related—perhaps like wolves and dogs. They share a common canine ancestor, but it’s important to know the difference if one comes sniffing around your backyard! It’s equally important for content marketers to understand how B2B and B2C content differ so that they can use a strategy that works for their audience.Continue reading “Is There a Difference Between B2B and B2C Content? Here’s What You Need to Know.”
Who is your ideal customer?
When you create messaging and programs, who are you writing for? Do you really know your ideal customer–or are they nameless, faceless statistics?
If all you know about your customer is dry demographic data–their age, gender, income, and title–there’s no personal connection. You may stereotype them, or simply guess what their problems are. Worst of all, you can fail to engage them in a way that leads them to your unique products and services.Continue reading “Your Audience Persona Template for Better B2B Marketing”
You’ve done a great job learning about your audience. You know why customers like to do business with you. You know what topics they care about. You know how to talk to them. Or at least you thought you knew. Now you’re not so sure. Perhaps it’s time to reflect on making changes to our blogging and content.Continue reading “Put People First: B2B Blogging During COVID”