If you’re a strategic marketer, you use facts to help build your strategy, check on marketing trends, and get expert perspectives. But looking for reliable, up-to-date marketing data can be frustrating–and waste your valuable time. Here are examples of common time-wasting problems (which led me to find the resources provided in this article):Read more
I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks. Or that sometimes they missed the mark for readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.Continue reading “Don’t Pay the Price of Sloppy Copy and Content”
How much time did you spend watching videos this week? Personally, I researched the latest iphone, watched a few TED Talks, enjoyed some music performances, and opened some clips on social media. I viewed them on my laptop and my phone, just like billions of my fellow humans all over the world. It all adds up to video being the hottest content asset a company can have–and this article has the statistics to prove it.Continue reading “24 Powerful Reasons to Increase Your Video Content”
Every blog post is an opportunity to boost SEO for your small business.
Is blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.
However, if one of your main jobs as a marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, you can give your search rankings a huge boost, making it well worth your time and resources.Continue reading “8 Great Ways that Blogging Can Help Small Businesses Improve Search Results”
My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos?Continue reading “Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.”