Rank Higher with SEO Copywriting

How can a copywriter contribute to a website’s success? In many cases, the answer is you can rank higher with SEO copywriting.

Copywriters leverage two key techniques to boost webpage and blog post performance. The first is optimizing content with keywords. The second is creating high-quality, well-targeted content. Using these tools will help Google recognize that your copy will meet “searcher intent” better than competing pages.

Continue reading “Rank Higher with SEO Copywriting”

Create High-Performing Blog Post Headlines: 7 Tips to Smashing It

Feature image for Post. High-Performing Blog Post Headlines. Boston Copywriter Westebbe Marketing

Did you know that approximately 6 million blog posts are published every day? How will you get your article to stand out from the rest? You can start by writing a high-performing blog post headline—one that’s descriptive, meets your audience’s needs and, most importantly, makes people want to click on it. Your headline is the first impression people will see on the Search Engine Results Page (SERP), so it needs to be different and more appealing than all the results around it. This article tells you how.

Continue reading “Create High-Performing Blog Post Headlines: 7 Tips to Smashing It”

6 Easy Ways to Find New Blog Topics—For Free

What happens when you run out of ideas for your blog? Every blog writer experiences this problem from time to time. If you’ve been writing blog articles for years, it can seem like you’ve already written about everything under the sun relating to what your audience cares about. But it’s really not hard to find new blog topics that are high-performing if you know where to look.

There’s also no point in guessing what’s important to your audience when it’s so easy to find out. You can stop that brain cramp immediately with a few simple techniques. Here are some free, easy ways to generate blogging ideas that appeal to your audience fast, without any complex or expensive analytical tools.

1. Look Inside Your Organization to Discover New Blog Topics

Expand a Previous Blog Article.

Look at your blog history and see which articles have performed well. Most likely, you can find new blog topics based on sections of that article. For example, if you’ve written about how to bake a great cake– refining your batter, baking it correctly, and perfecting the frosting—you can write an article about any of those three areas. Just add some more detail and examples, and you’re ready to go. Plus, you can add an internal link to your previous article.

Talk to Your Sales and Customer Supports Teams.

Why not go right to your front lines with the folks who interface most with your customers? While there’s often a strange disconnect between sales and marketing, this is a good way to break it down while discovering new blog article topics. All you need to do is discuss their conversations with prospects and customers. You’ll gain valuable insights into which products are most popular and why, features that are most important to prospects, customer pain points, the most common questions, and more.

2. Find High-Performing Topics Using Google SERPs and Tools.

One of the best ways to find new blog ideas based on SEO is just by doing a Google search. When you input your keyword or phrase, the Search Engine Results Page (SERP) will put a slew of information right at your fingertips. Just look at several sections of the SERP, as follows:

People Also Ask

Look at the “People Also Ask” section, which appears near the middle of the page. You’ll see rich snippets from search queries, with links to the website where Google collected the answer. This section can provide ideas about your industry, brands, products, and more. Plus, you’ll identify key competitors are and better understand what Googles determines is high-value content. For example, I inputted “What are popular gemstones?” and got the results below.

People Also Ask Section on Google SERP. Find New Blog Topics. Boston Copywriter.
People Ask Ask section on Google SERP

Related Search Suggestions

You can also look at related search terms at the bottom of the page. In the “What are popular gemstones?” search, the related search section shows the terms below.

Popular Search Terms at bottom of Google Search Page. Find New Blog Topics. Boston Copywriter.
Popular Search Terms at bottom of Google Search Page


This Google feature helps speed up searches by predicting search terms based on actual Google searches. When you start typing in the search bar, Google will try anticipating your query based on popular search terms. For example, the image below shows the autocomplete box as I began typing, “what are popular kitchen appliances?” This search term shows up near the middle of the autocomplete box. If I had a kitchen store, I could write about any of these topics.

Google Autocomplete suggestions for "What Are Popular Kitchen Appliances." Find New Blog Topics. Boston Copywriter.
Google Autocomplete suggestions for “What Are Popular Kitchen Appliances”

Google Trends

Google Trends is a website from Google that analyzes the search volume of queries across time frames, languages, and regions. You can find new blog topics using graphs that compare the search volume of different queries over time. You can utilize this tool for everything from technological forecasting to SEO optimization and, yes, to glean ideas for blogs. 

Google Trends Provides Several Ways to Understand Audience Response to Topics. Find New Blog Topics. Boston Copywriter.
Google Trends Provides Several Ways to Understand Audience Response to Topics

Google Analytics

Google Analytics is a tool that measures the effectiveness of different activities on your website. When you integrate Google Analytics with your website, you can find out where traffic comes from, how long people spend looking at what pages of your site, and the topics of content on your site that perform the best. One way to use the tool is to identify the most traffic-driving keywords by looking under the Traffic Sources tab and selecting “Keywords.” Another idea is to look at demographic information to learn which topics most interest your audience.   

A Google Analytics Report shows high-performing articles for new topic ideas. Find New Blog Topics. Boston Copywriter.
A Google Analytics Report shows high-performing articles for new topic ideas.

3. Get New Blog Article Topics Using Social Media Channels.

Using social media to find new blog topics is a no-brainer, and there are so many ways to do it. For example, read blog comments and social media feeds on your and your competitors’ social media channels. LinkedIn Groups and other forums are valuable for “listening in” to conversations of like-minded professionals and seeing what topics are getting a strong response. Another suggestion is to keep up with about industry news and trends is by reading popular industry blogs, publications, and influencer social channels. Finally, be sure to check out the feedback on your forms, emails, and other channels where customers engage with you.

4. Utilize Question-and-Answer Sites and Listening Tools.

While there are several major question-and-answer sites, Quora–one of the most well-known–is a great way to find new topics For example, when I input the term “blogging,” I see several ways to search a topic—by author, type, time, and more. Plus, at the top left of the page, you can either “create a space” or “discover a space” and then follow the topic so you can keep abreast of all the latest and greatest.

Quora Question and Answer Site. Find Blogging Topics. Boston Copywriter

5. Get New Insights with Listening Tools

There are some great tools for listening in on what people are saying online. You’ll have to try them out to see what works best for you, but popular tools include:

AnswerthePublic: This site listens in on autocomplete data from Google and other search engines, then generates useful phrases and questions people are asking around your keywords. You can use their free tool to get instant, raw search insights or upgrade to a paid plan for more in-depth monitoring. You can get started by going to their official homepage, and putting in a seed keyword.

BuzzSumo: BuzzSumo, which offers a free basic tool, is a cloud-based platform that provides information about the best engagement, content, and outreach opportunities across social and search. You might also check out free or limited-version tools from SimilarWeb, Marketing Miner, and others.

6. HubSpot

Hubspot has a wide variety of useful free tools, including their Idea Generator. This free online tool lets you enter three different nouns and provides five topic ideas to spur your thought process. For example, I inputted elephants and got the following topics:

  • Elephants: Expectations vs. Reality
  • Will Elephants Ever Rule the World?
  • The Next Big Thing in Elephants
  • Elephants explained in Fewer than 140 Characters
  • This Week’s Top Stories About Elephants

These ideas would certainly jumpstart my elephant-focused mind. A paid version offers 250 more blog ideas, along with modern SEO Tips.

HubSpot Idea Generator - Boston Copywriter

Now You’re Ready to Find Blog Ideas That Work!

There are so many easy and free ways to find great new blog topics that you’ll never need to be stumped again. If you have a topic but are having a hard time getting started, here are 8 Ideas to Banish Writer’s Block. The important thing is not to waste your effort, resources, or valuable time with topics that are unlikely to be effective. Using the techniques above, you find new blog topics that will entice your audience, build traffic, and lead to conversions. If writing isn’t your thing, you can outsource your blog articles to Westebbe Marketing, a creative company that specializes in original, high-quality, SEO-friendly copywriting that gets results.

Updated 2022 Blogging Statistics—And What They Mean

Updated 2022 Blogging Statistics

It’s difficult keeping up with the constantly changing stats and facts about blogging. These updated 2022 blogging statistics form a picture of what bloggers and doing, comparison with previous years, and how content marketers can improve results in 2022. Many of the items about the current and most effective techniques for articles, while others relate to other aspects of blogging strategy. If you run your own blog, it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. If you outsource your blog, find a copywriter who’s up-to-speed on the blogging trends and can guide you to success. If you don’t yet have a blog, you’ll see that there are many positive reasons to start one.

The nine topics discussing in this article are:

  1. Value of Blogging in Content Marketing
  2. The Important of High-Quality Writing
  3. Using Blogging for SEO
  4. The Use of Content Elements and Formatting
  5. Blog Article Length and Time Spent Writing
  6. Frequency of Publishing
  7. Posting Dates and Times
  8. Leveraging Headlines
  9. Social Media Promotion of Blog Articles
Continue reading “Updated 2022 Blogging Statistics—And What They Mean”