Tag: Marketing
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The Critical Differences Between B2B and B2C Content
Knowing the difference between B2B and B2C content strategy can make your business stronger. Learrn about the differences and why they matter.
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Leverage Buyer Personas for B2B Marketing
When you create messaging and programs, who are you writing for? Do you really know your ideal customer–or are they nameless, faceless statistics? Audience personas give you essential insights for creating programs and content that boosts your results by engaging your ideal customer.
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Don’t Get a Failing Grade on Your Next B2B Blog Article.
Westebbe Marketing-Copywriting/Content-Boston-You may think you’re ready to start writing your next blog post—but are you really? In my last blog post I shared my 11-point blog post checklist, full of how-to advice for each aspect of your blog articles, such as the title, subheads, and call-to-action. But something was missing. My checklist for writing a…