Optimize your WordPress SEO– without plugins–and boost your business.
SEO techniques can be complicated, but WordPress makes it easy to do the basics—and it’s worth learning how. But WordPress SEO without plugins makes it a bit harder. However, it’s not impossible. Tweaking the platform’s user-friendly built-in SEO tools will help you rank higher on search engine results pages (SERPs) for greater visibility, traffic, and credibility.
Every blog post is an opportunity to boost SEO for your small business.
Is blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.
However, if one of your main jobs as a marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, you can give your search rankings a huge boost, making it well worth your time and resources.
How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.