Are White Papers Worth My Time and Effort? You Bet They Are!

You may heard that white papers are out of style, like pet rocks and the three-martini lunch. In this age of creating endless reams of content, long-form writing has taken a hit. And you don’t get much more long-form than white papers. You might be asking yourself, “Are white papers worth my time?”

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Is There a Difference Between B2C and B2B Content? Here’s What You Need to Know.

Concept: Apples, Not Oranges

Are B2C and B2B content like apples-to-apples…Or apples-to-oranges?

The picture above gives a pretty clear picture of my point-of-view: B2C and B2B content are like apples-to-oranges. But in actuality, it’s not really one or the other.

To mix metaphors, they are two different animals, although related—perhaps like wolves and dogs. They share a common canine ancestor, but it’s important to know the difference if one comes sniffing around your backyard! It’s equally important for content marketers to understand how B2B and B2C content differ so that they can use a strategy that works for their audience.

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