How can a copywriter contribute to a website’s success? In many cases, the answer is you can rank higher with SEO copywriting.
Copywriters leverage two key techniques to boost webpage and blog post performance. The first is optimizing content with keywords. The second is creating high-quality, well-targeted content. Using these tools will help Google recognize that your copy will meet “searcher intent” better than competing pages.
16 Sure-Fire How-To Tips for Optimizing On-Page SEO
Every content marketing should put on their thinking caps to focus on optimizing on-page SEO. Why? Unless you have ads on Google, organic (unpaid) search traffic is the key to drive people to your website. Given that 95% of people never go past the first page of a search (see chart below), a primary goal of your digital efforts is ranking at the top is at the top of search engine results pages (SERPs). If you’re a content marketer–and not a back-end SEO expert–your best option is optimizing on-page SEO.
Every small businesses blog post is an opportunity.
Is small business blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.
However, if one of your main jobs as a small business marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, small business bloggers give their search rankings a huge boost, making it well worth your time and resources.
My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos? When doubts sneak in, a blog post checklist can help determine if everything is fine or if something needs fixing. For new bloggers especially, a checklist like the one below can help you plan and develop articles that are attractive to both readers and search engines.