16 Sure-Fire How-To Tips for Optimizing On-Page SEO

Every content marketing should put on their thinking caps to focus on optimizing on-page SEO. Why? Unless you have ads on Google, organic (unpaid) search traffic is the key to drive people to your website. Given that 95% of people never go past the first page of a search (see chart below), a primary goal of your digital efforts is ranking at the top is at the top of search engine results pages (SERPs). If you’re a content marketer–and not a back-end SEO expert–your best option is optimizing on-page SEO.

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