Expert Advice for Better Copywriting & Content
12 Surefire Best Practices for Formatting Website Copy
Properly formatting website copy makes your webpages easy to scan. VISITORS COME TO YOUR WEBPAGE. BUT DO THEY ACTUALLY READ WHAT YOU WRITE? Probably not. More likely they scan the page—and this is where the art of formatting website copy is essential. Users today take only seconds to decide if they think a webpage is…
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12 Questions for Hiring Freelance B2B Copywriters for Websites
Before hiring freelance B2B copywriters for websites, marketers should know the right questions to ask. ARE ALL B2B COPYWRITERS THE SAME? SOME MARKETERS SEE COPYWRITERS AS BEING A DIME A DOZEN…OTHERS KNOW BETTER. When marketers hire freelance B2B copywriters for websites, getting high quality results should be the number one priority. B2B writers who create…
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Update! 2021 Blogging Trends and Predictions You Need to Know
What are the newest 2021 blogging trends—and why you should care! Update! If you’re researching 2021 blogging trends, you’ve come to the right place. Given the time and effort it takes to write and maintain your blog, it only makes sense to learn what works and what doesn’t. If you’re in a blogging rut, read…
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9 Ingredients to Create Valuable Blog Posts.
Unless you provide content that is valuable to your reader, you might as well dump your work into the trash can. All the SEO and paid online ads in the world won’t improve traffic and conversion if no one sees the point of clicking on your web page and reading the content. Content needs to be valuable to get actionable results. Learn how to create great content: Boston-based Westebbe Marketing, copywriting &content. (617) 699-4462.
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About Me
I’m a copywriter and content creator based in Boston. I take a uniquely strategic approach to content based on my 30-years as an in-house marketer.
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