How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.
Here are a few ways to increase the stickiness of your blog post by making it easy to read beyond that 37-second time frame.
Readability Rule #1: Use Good Grammar.
Poor grammar not only makes your blog post harder to read but also decreases your credibility. Sometimes, especially when you cut and paste or write quickly, you end up with sentence fragments, ambiguous pronouns, incorrect verb tenses, or similar problems. Other times, your problems are more stylistic, such as run-on sentences, wordiness, or overuse of adjectives.
Because Microsoft Word’s built-in spell-check and grammar-checking functions aren’t always correct, many writers use a separate automated grammar-checker, such as Grammarly. Beyond automatic checkers, the most important rule is to proof your article several times; even better, have someone else proof it. One idea that works for me is to read my article aloud, which can point out both poor grammar and flow problems. Finally, I let my article sit for at least a short while before giving it a final proof, allowing me to look at it with refreshed eyes.