Blogs are an important part of any company’s marketing program. When done right, they help you get found by search engines, build website traffic, and increase your authority. Without good, effective writing you might as well not bother. While there are many facets to what makes a well-written blog article, the fact is that quality is paramount. Even if you post frequently, bad articles can cause more harm than good. Whether you’re starting a new blog or trying to find out how to improve blog results, these articles are for you.