Optimize your WordPress SEO– without plugins–and boost your business.
SEO techniques can be complicated, but WordPress makes it easy to do the basics—and it’s worth learning how. But WordPress SEO without plugins makes it a bit harder. However, it’s not impossible. Tweaking the platform’s user-friendly built-in SEO tools will help you rank higher on search engine results pages (SERPs) for greater visibility, traffic, and credibility.
Valuable Blog Posts are the Only Type of Blog Post That Count.
Unless you create valuable blog posts for your reader, you might as well dump your hard work into the trash can. All the SEO and paid online ads in the world won’t improve traffic and conversion if no one clicks on your web page or blog article and takes actionable steps—like filling out a contact form or downloading a white paper. Even if you don’t create worthwhile content, the other tools you use won’t do you much good.
If you’re a strategic marketer, you use facts to help build your strategy, check on marketing trends, and get expert perspectives. But looking for reliable, up-to-date marketing data can be frustrating–and waste your valuable time. You need 2020 marketing statistics today!
Let me tell you a story about an unfortunate blogger who didn’t create a blog editorial calendar…
Once upon a time there was a marketing writer who didn’t create a blog editorial calendar. You guessed it–that copywriter was me, just a few years ago. It was enough to just have a few computer folders to organize my blogging: Blogs in Progress, Completed Blogs, and Blog Ideas. I had bits and pieces of fragmented semi-organizational system in notebooks, on my calendar, Trello boards, and more. Some stuff I just tried to remember—never a good idea!
I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks–or made other copy and content mistakes. It’s possible for even the best writers to score poorly on readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.