Properly formatting website copy makes your webpages easy to scan.
VISITORS COME TO YOUR WEBPAGE. BUT DO THEY ACTUALLY READ WHAT YOU WRITE? Probably not. More likely they scan the page—and this is where the art of formatting website copy is essential.
Users today take only seconds to decide if they think a webpage is worthwhile; If they don’t immediately think the page has what they’re looking for, it’s just so easy just to go back to the search page and pick the next entry.
Before hiring freelance B2B copywriters for websites, marketers should know the right questions to ask.
ARE ALL B2B COPYWRITERS THE SAME? SOME MARKETERS SEE COPYWRITERS AS BEING A DIME A DOZEN…OTHERS KNOW BETTER. When marketers hire freelance B2B copywriters for websites, getting high quality results should be the number one priority. B2B writers who create website content vary greatly in experience, expertise, professionalism–and rates. If you want your website to shine, don’t be tempted to go with a low-cost, inexperienced writer or content mill. It pays to invest in a top-notch writer who will provide high-quality, original content that your audience will appreciate.
If you’ve haven’t hired a freelance (or haven’t found the right one), here are some valuable tips.
What are the newest 2021 blogging trends—and why you should care!
Update! If you’re researching 2021 blogging trends, you’ve come to the right place. Given the time and effort it takes to write and maintain your blog, it only makes sense to learn what works and what doesn’t. If you’re in a blogging rut, read on to spark new ideas and get better results—page rank, click-through, and more. With this knowledge in hand, you’ll be in a better position to reexamine your current program, update your strategies, and fine-tune your blogging practices.
Valuable Blog Posts are the Only Type of Blog Post That Count.
Unless you create valuable blog posts for your reader, you might as well dump your hard work into the trash can. All the SEO and paid online ads in the world won’t improve traffic and conversion if no one clicks on your web page or blog article and takes actionable steps—like filling out a contact form or downloading a white paper. Even if you don’t create worthwhile content, the other tools you use won’t do you much good.
16 Sure-Fire How-To Tips for Optimizing On-Page SEO
Every content marketing should put on their thinking caps to focus on optimizing on-page SEO. Why? Unless you have ads on Google, organic (unpaid) search traffic is the key to drive people to your website. Given that 95% of people never go past the first page of a search (see chart below), a primary goal of your digital efforts is ranking at the top is at the top of search engine results pages (SERPs). If you’re a content marketer–and not a back-end SEO expert–your best option is optimizing on-page SEO.