LinkedIn is an unbeatable platform for publishing B2B content.
LinkedIn is prime content real estate for B2B Marketers. There are many reasons why business make it a major part of their social media strategies, including:
- Thought Leadership: LinkedIn is one of the best spaces for publishing long-form content that builds credibility and the perception of expertise among B2B professionals.
- Engagement Opportunities: The platform offers numerous ways to build engagement with leads, customers, and peers through posts, comments, groups, articles, and more.
- SEO: Google search engines crawl every post on LinkedIn, supporting your SEO efforts.
What’s missing from that the list above? LinkedIn’s hashtag funtionality. Unlike consumer-oriented social platforms, LinkedIn’s professional base provides extensive opportunities to leverage hashtags as a B2B marketing tool.