Don’t Miss Out: Use Hashtags on LinkedIn to Boost B2B Engagement.

2 hands joining together over "Content"

LinkedIn is an unbeatable platform for publishing B2B content.

LinkedIn is prime content real estate for B2B Marketers. There are many reasons why business make it a major part of their social media strategies, including:

  • Thought Leadership: LinkedIn is one of the best spaces for publishing long-form content that builds credibility and the perception of expertise among B2B professionals.
  • Engagement Opportunities: The platform offers numerous ways to build engagement with leads, customers, and peers through posts, comments, groups, articles, and more.
  • SEO: Google search engines crawl every post on LinkedIn, supporting your SEO efforts.

What’s missing from that the list above? LinkedIn’s hashtag funtionality. Unlike consumer-oriented social platforms, LinkedIn’s professional base provides extensive opportunities to leverage hashtags as a B2B marketing tool.

You can’t afford to pass up hashtags on LinkedIn.

Continue reading “Don’t Miss Out: Use Hashtags on LinkedIn to Boost B2B Engagement.”

Put People First: B2B Blogging During COVID

Caring about customers

You’ve done a great job learning about your audience. You know why customers like to do business with you. You know what topics they care about. You know how to talk to them. Or at least you thought you knew. Now you’re not so sure. Perhaps it’s time to reflect on making changes to our blogging and content.

Continue reading “Put People First: B2B Blogging During COVID”

Don’t Get a Failing Grade on Your Next B2B Blog Article.

Failing Grade to A+

You may think you’re ready to start writing your next blog post—but are you really? In my last blog post I shared my 11-point blog post checklist, full of how-to advice for each aspect of your blog articles, such as the title, subheads, and call-to-action. But something was missing. My checklist for writing a high-quality article was right on target, except for one thing—some pre-checklist homework.

Continue reading “Don’t Get a Failing Grade on Your Next B2B Blog Article.”

Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.

Person filling in checkboxes

My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos?

Continue reading “Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.”