I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks. Or that sometimes they missed the mark for readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.

Continue reading “Don’t Pay the Price of Sloppy Copy and Content” →

I would dare any writer or marketer to say that they’ve never let a typo slip through the cracks–or made other copy and content mistakes. It’s possible for even the best writers to score poorly on readability, even though there were technically no grammar errors. Mistakes happen to the best of us, but that doesn’t mean we shouldn’t try our hardest to avoid them. The consequences of typos can go far beyond embarrassment; even a simple typo can come at a huge cost.

Continue reading “Avoid These Sloppy Copy and Content Mistakes” →