One of the great mysteries of content marketing is how long a blog article should be. Does it make sense to spend hours or days writing a 3,000-word blog article, or would it be just as effective to spend one hour writing a 350-word post? Should I write a series of five 500-word articles or a single 2,500 word article? It’s all a question of how to harness your time and resources to achieve the greatest impact on traffic, leads, and customers.Continue reading “Confused about Long-Form and Short-Form Content? Here’s the Low-Down.”
Every blog post is an opportunity to boost SEO for your small business.
Is blogging really worth it? On the plus side, it’s been shown that businesses that blog have been shown to see up to 55% more traffic than companies that don’t blog. On the other hand, for marketers at small B2B businesses, all the time and energy spent writing articles can just seem like an obstacle to completing critical and time-sensitive projects. This is especially true if your company doesn’t have a dedicated in-house writer.
However, if one of your main jobs as a marketer is to drive qualified leads to your website, it’s important to keep in mind that helping you get found in search results is one of blogging’s main benefits—and the primary reason you need to make close friends with your B2B blog, rather than view it as an annoying office mate. By blogging wisely, you can give your search rankings a huge boost, making it well worth your time and resources.Continue reading “8 Great Ways that Blogging Can Help Small Businesses Improve Search Results”
How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.Continue reading “The 5 Most Important Rules to Increase the Readability of Your Blog Post”
You’re about to write your blog. You sit down at your computer, but that’s as far as you get. You sit, then sit some more, and finally give up. You’ve drawn a blank, or maybe you’ve written and deleted your first sentence over and over again. We’ve all been there, frustrated by that blank computer screen and wondering how we can move past blogger’s block.Continue reading “When You Have a Blog Topic but Can’t Get Started: 8 Ideas to Banish Writers’ Block”