You can get a lot of advice from bloggers about how to write a good blog post, but there’s nothing better than powerful statistics to bring a point home. So here are data points every blog writer should have.Continue reading “The Data Is In: 47 Powerful Statistics for Writing Winning Blog Posts in 2020”
My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos? When doubts sneak in, a blog post checklist can help determine if everything is fine or if something needs fixing. For new bloggers especially, a checklist like the one below can help you plan and develop articles that are attractive to both readers and search engines.Continue reading “Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.”
How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.Continue reading “The 5 Most Important Rules to Increase the Readability of Your Blog Post”
If you have a small to mid-size business with a B2B blog, bad writing can make it tank.
Blogging should be part of any content strategy and social media program. However, some B2B companies mistakenly put all their focus on the frequency of posting. While it’s true that frequent blogging can boost your search rankings, it’s equally true that poor writing will degrade your authority and cause your blog to underperform.Continue reading “The Dirty Dozen: 12 Big Writing Mistakes That Can Sink Your B2B Blog”
Are you struggling with writing blogs for your B2B technology audience? This task is often challenging for those who are used to writing for a more general consumer audience, and for writers who are not technology specialists. It may be a relief to know that whether you’re writing about APIs or home remodeling, the same general rules apply. Here are some basics= tips and how they might apply to your B2B technology blog articles.Continue reading “A Brief Guide to Writing B2B Technology Blogs”