Secrets to Authoring Great Blog Articles for B2B Audiences

Picture of person editing

It occurred to me that writing B2B blogs is not so different than business writing in general. I went online and searched for “better business writing” to compare my professional blog writing advice with experts focusing on business writing. Sure enough, most of the same tips apply.

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Put People First: B2B Blogging During COVID

Caring about customers

You’ve done a great job learning about your audience. You know why customers like to do business with you. You know what topics they care about. You know how to talk to them. Or at least you thought you knew. Now you’re not so sure. Perhaps it’s time to reflect on making changes to our blogging and content.

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Don’t Get a Failing Grade on Your Next B2B Blog Article.

Failing Grade to A+

You may think you’re ready to start writing your next blog post—but are you really? In my last blog post I shared my 11-point blog post checklist, full of how-to advice for each aspect of your blog articles, such as the title, subheads, and call-to-action. But something was missing. My checklist for writing a high-quality article was right on target, except for one thing—some pre-checklist homework.

Continue reading “Don’t Get a Failing Grade on Your Next B2B Blog Article.”

Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.

Person filling in checkboxes

My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos?

Continue reading “Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.”