Resource Library

Image supporting text: Enjoy these Copywriting and Content Resources

Enjoy these free copywriting and content resources.

I want to support your marketing efforts! Please contact me to provide feedback about the resources here and let know know what other resources would be helpful for you. Thanks!

Be a better B2B Marketing with Audience Personas
Learn the benefits of using audience personas for copywriting and content. Includes a sample template.

47 Statististics for Writing Great Blog Posts
The 47 powerful Statistics tell you what you need to know to write blog posts that increase website traffic and conversion.

Ace Your Next B2B Blog Article
Learn how to write effective B2B blog articles that provide a positive user experience and help reach your organization’s blog goals.

Leverage Hashtags on Linked
In is an unbeatable social platform for B2B content. Find out why using hashtags on LinkedIn is a great strategy you can use to expand your network, broaden your reach, and gain audience insights.

9 Ingredients for Valuable Blog Posts
These 9 ingredients provide all the tips you need to create valuable blog posts that are appetizing and nourishing. Enjoy the results with increased traffic, user engagement, and lead generation.

How to Create White Papers that Build Authority, Traffic & Leads
A white paper is a powerful content asset. Learn what they are, why they are valuable, and how to create a white paper that performs.

Article: I Hate Writing Articles–Isn’t There an Easier Way?!
Here’s an interesting article about how you can access articles, even if you hate writing. It promotes short articles as a way to increase website traffic. While Westebbe Marketing typically produces longer articles, this blog might be helpful to you.

Tool: 50-Point Website Content Checkup
This DIY tool give you a way to understand the effectiveness of your website content. At the end, based on your score, you see broad next steps to improve your site’s performance. The 50 criteria are grouped into 5 categories:

  • Graphic Design & User Experience
  • Copy & Messaging
  • Landing Pages & Lead Forms
  • SEO
  • Company Blog

Article: 79 Marketing Tools and Software for Every Business and Budget (Source: Hubspot)
This article is a great round-up of the best marketing tools in a 17 categories, such as CRM, Social Media, SEO, and Lead Capture/Conversion. No matter what part of marketing is your specialty, there’s something for you!