Despite what you might have heard, print is not dead.
In the rush to produce, blogs, emails, and social media posts, print marketing collateral sometimes feels like the poor cousin. But don’t put all your eggs into the digital basket. Digital content is often seen as inexpensive, with boundless reach–But print is tactile, full of substance, and providing an air of credibility.
Benefits that digital content can’t offer over print marketing collateral.
Print provides additional benefits that digital content just can’t offer. Print extends your presence; it doesn’t just disappear into the ether. As a leave-behind, it keeps your brand top-of-mind, reinforces your brand, and is physically on a desk or a countertop, instead of buried in an endless scroll of emails or a social media feed.
In addition, people of all generations are fast becoming overwhelmed by the never-ending parade of content on their phones, tables, phones, and desktop computers. More people are looking for uninterrupted moments to unplug and read at their leisure. Print marketing collateral does that. With something solid in-hand, there is better retention and the ability to form a memorable impression.
It all starts with an experienced copywriter who understands what print offers and how to leverage it as part of your overall marketing plan.