Experience in Creating Strategic Content

Your content is covered.

Consistent content is important to maintaining strong branding. Your marketing materials should match the tone of your website. Your blog needs to mirror your brand. Your emails should be well branded, but perhaps with somewhat different language for distinct audience segments. Using one writer who become the “voice” of the company can reinforce your brand identity, make you recognizable, and build the trust of your audience. 

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Westebbe marketing has you covered, for any type of written content you may need.

Traditional Content: Marketing and sales materials, technical papers, direct mail, advertising, print newsletters
Digital Content: Website design and copy, content development, online lead generation campaigns, email marketing, e-newsletters
Creative Management:
 Careful coordination with graphic designers, other vendors and your own staff

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Put your creative content in the hands of a marketer.

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Career experience gives Westebbe Marketing a perspective you may not find in other writers. In the principal’s 30+ years of marketing experience, she’s covered a lot of ground. You don’t have to worry about whether or not Westebbe Marketing will understand your strategy. We will. You don’t have to double-check on all the details. They’re covered. Our experience is deep and broad: B2B or B2C companies, businesses large and small, and whatever industry you’re in.

Leverage our experience and you get a self-propelled, virtual member of your digital or traditional marketing team.

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Stay on course with content that mirrors your strategy. 

You want creative, targeted content. You also want work that reflects your strategy. We’re ready on both counts. Amy Westebbe founded her Boston- based business by drawing on her strategic and managerial experience: 

  • Content director for a creative agency specializing in website development, social media and blogging
  • Founder of a corporate communications department for a $1 billion, 300-branch staffing agency
  • Freelance marketer specializing in creating print and digital content for a large digital storage company
  • Marketing communications manager who refocused all marketing communications programs for a mid-sized b2b technology company undergoing a shift in service offerings
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Technical Skills:

We  use the technologies and techniques that make your business hum, including MicroSoft Word, Excel, PowerPoint, the HubSpot inbound marketing platform, html, Sugar CRM  and SEO. Our relationships with other creative vendors provides a “virtual team” that can handle the complexities of your sophisticated marketing programs.

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Education:

Amy Westebbe’s educational background encompasses her abilities as a business professional, marketer and overall creative person.

Master of Business Administration, Boston College, Carroll Graduate School of Management, 

Bachelor of Music, Syracuse University, School of Visual and Performing Arts

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