Senior living residences have complex marketing and blogging needs. First, they have a wide-ranging audience that may include seniors, their families, the nursing community, administrators, and other stakeholders.
Second, the tone needs to balance relatability and authority. While expressing understanding, they need to be straight-forward about sensitive topics–such as elder health and safety issues.
These articles were written to support the needs of senior living professionals responsible for communicating relevant topics clearly and in a caring voice.
…More senior living blogs are available upon request.