Create High-Performing Blog Post Headlines: 7 Tips to Smashing It

Feature image for Post. High-Performing Blog Post Headlines. Boston Copywriter Westebbe Marketing

Did you know that approximately 6 million blog posts are published every day? How will you get your article to stand out from the rest? You can start by writing a high-performing blog post headline—one that’s descriptive, meets your audience’s needs and, most importantly, makes people want to click on it. Your headline is the first impression people will see on the Search Engine Results Page (SERP), so it needs to be different and more appealing than all the results around it. This article tells you how.

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12 Surefire Best Practices for Formatting Website Copy

Properly formatting website copy makes your webpages easy to scan.

VISITORS COME TO YOUR WEBPAGE. BUT DO THEY ACTUALLY READ WHAT YOU WRITE? Probably not. More likely they scan the page—and this is where the art of formatting website copy is essential.

Users today take only seconds to decide if they think a webpage is worthwhile; If they don’t immediately think the page has what they’re looking for, it’s just so easy just to go back to the search page and pick the next entry.

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Understand Outbound Links—And Why You Need Them

Understand Outbound Links - Concept Image

Do you Understand Outbound Links–and Do You Use Them?

Do you put outbound links in your blog articles or other pages? That is, do you put links that point to a website other than your own? Maybe you do. Maybe you just say “meh.” Maybe you don’t because you don’t want to risks sending your visitors to another site. If you’re new to blogging, you may not understand outbound links or why you might (or might not) use them.

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The Power of Internal Linking for SEO

Build the Power of Internal Linking for SEO.

Even if you don’t have a grand SEO strategy, you can pump it up by leveraging internal linking for SEO and a positive user experience (UX). A good internal linking strategy will make your website more successful–without spending lots of time or money. Let’s dive into what internal links are and how you can make to most of them.

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