It occurred to me that writing B2B blogs is not so different than business writing in general. I went online and searched for “better business writing” to compare my professional blog writing advice with experts focusing on business writing. Sure enough, most of the same tips apply.Continue reading “Secrets to Authoring Great Blog Articles for B2B Audiences”
You may think you’re ready to start writing your next blog post—but are you really? In my last blog post I shared my 11-point blog post checklist, full of how-to advice for each aspect of your blog articles, such as the title, subheads, and call-to-action. But something was missing. My checklist for writing a high-quality article was right on target, except for one thing—some pre-checklist homework.Continue reading “Don’t Get a Failing Grade on Your Next B2B Blog Article.”
My blog post is done and I’ve clicked “publish.” But then I have a nagging feeling in the back of my head. Did I leave out my contact information? Did I use the right photo? Are there any typos?Continue reading “Are You a Blogging Newbie? Crush It With This 11-Point Blog Post Checklist.”
How much time does a typical reader spend on reading each blog article, a trait also known as “stickiness” or durability? The quick answer is not much time at all—the average person spends only 37 seconds reading a blog post. Miss that window of opportunity, and you can kiss that potential customer goodbye.Continue reading “The 5 Most Important Rules to Increase the Readability of Your Blog Post”
If you have a small to mid-size business with a B2B blog, bad writing can make it tank.
Blogging should be part of any content strategy and social media program. However, some B2B companies mistakenly put all their focus on the frequency of posting. While it’s true that frequent blogging can boost your search rankings, it’s equally true that poor writing will degrade your authority and cause your blog to underperform.Continue reading “The Dirty Dozen: 12 Big Writing Mistakes That Can Sink Your B2B Blog”