What happens when you run out of ideas for your blog? Every blog writer experiences this problem from time to time. If you’ve been writing blog articles for years, it can seem like you’ve already written about everything under the sun relating to what your audience cares about. But it’s really not hard to find new blog topics that are high-performing if you know where to look.
There’s also no point in guessing what’s important to your audience when it’s so easy to find out. You can stop that brain cramp immediately with a few simple techniques. Here are some free, easy ways to generate blogging ideas that appeal to your audience fast, without any complex or expensive analytical tools.
1. Look Inside Your Organization to Discover New Blog Topics
Expand a Previous Blog Article.
Look at your blog history and see which articles have performed well. Most likely, you can find new blog topics based on sections of that article. For example, if you’ve written about how to bake a great cake– refining your batter, baking it correctly, and perfecting the frosting—you can write an article about any of those three areas. Just add some more detail and examples, and you’re ready to go. Plus, you can add an internal link to your previous article.
Talk to Your Sales and Customer Supports Teams.
Why not go right to your front lines with the folks who interface most with your customers? While there’s often a strange disconnect between sales and marketing, this is a good way to break it down while discovering new blog article topics. All you need to do is discuss their conversations with prospects and customers. You’ll gain valuable insights into which products are most popular and why, features that are most important to prospects, customer pain points, the most common questions, and more.
2. Find High-Performing Topics Using Google SERPs and Tools.
One of the best ways to find new blog ideas based on SEO is just by doing a Google search. When you input your keyword or phrase, the Search Engine Results Page (SERP) will put a slew of information right at your fingertips. Just look at several sections of the SERP, as follows:
People Also Ask
Look at the “People Also Ask” section, which appears near the middle of the page. You’ll see rich snippets from search queries, with links to the website where Google collected the answer. This section can provide ideas about your industry, brands, products, and more. Plus, you’ll identify key competitors are and better understand what Googles determines is high-value content. For example, I inputted “What are popular gemstones?” and got the results below.
Related Search Suggestions
You can also look at related search terms at the bottom of the page. In the “What are popular gemstones?” search, the related search section shows the terms below.
This Google feature helps speed up searches by predicting search terms based on actual Google searches. When you start typing in the search bar, Google will try anticipating your query based on popular search terms. For example, the image below shows the autocomplete box as I began typing, “what are popular kitchen appliances?” This search term shows up near the middle of the autocomplete box. If I had a kitchen store, I could write about any of these topics.
Google Trends is a website from Google that analyzes the search volume of queries across time frames, languages, and regions. You can find new blog topics using graphs that compare the search volume of different queries over time. You can utilize this tool for everything from technological forecasting to SEO optimization and, yes, to glean ideas for blogs.
Google Analytics is a tool that measures the effectiveness of different activities on your website. When you integrate Google Analytics with your website, you can find out where traffic comes from, how long people spend looking at what pages of your site, and the topics of content on your site that perform the best. One way to use the tool is to identify the most traffic-driving keywords by looking under the Traffic Sources tab and selecting “Keywords.” Another idea is to look at demographic information to learn which topics most interest your audience.
3. Get New Blog Article Topics Using Social Media Channels.
Using social media to find new blog topics is a no-brainer, and there are so many ways to do it. For example, read blog comments and social media feeds on your and your competitors’ social media channels. LinkedIn Groups and other forums are valuable for “listening in” to conversations of like-minded professionals and seeing what topics are getting a strong response. Another suggestion is to keep up with about industry news and trends is by reading popular industry blogs, publications, and influencer social channels. Finally, be sure to check out the feedback on your forms, emails, and other channels where customers engage with you.
4. Utilize Question-and-Answer Sites and Listening Tools.
While there are several major question-and-answer sites, Quora–one of the most well-known–is a great way to find new topics For example, when I input the term “blogging,” I see several ways to search a topic—by author, type, time, and more. Plus, at the top left of the page, you can either “create a space” or “discover a space” and then follow the topic so you can keep abreast of all the latest and greatest.
5. Get New Insights with Listening Tools
There are some great tools for listening in on what people are saying online. You’ll have to try them out to see what works best for you, but popular tools include:
AnswerthePublic: This site listens in on autocomplete data from Google and other search engines, then generates useful phrases and questions people are asking around your keywords. You can use their free tool to get instant, raw search insights or upgrade to a paid plan for more in-depth monitoring. You can get started by going to their official homepage, and putting in a seed keyword.
BuzzSumo: BuzzSumo, which offers a free basic tool, is a cloud-based platform that provides information about the best engagement, content, and outreach opportunities across social and search. You might also check out free or limited-version tools from SimilarWeb, Marketing Miner, and others.
Hubspot has a wide variety of useful free tools, including their Idea Generator. This free online tool lets you enter three different nouns and provides five topic ideas to spur your thought process. For example, I inputted elephants and got the following topics:
- Elephants: Expectations vs. Reality
- Will Elephants Ever Rule the World?
- The Next Big Thing in Elephants
- Elephants explained in Fewer than 140 Characters
- This Week’s Top Stories About Elephants
These ideas would certainly jumpstart my elephant-focused mind. A paid version offers 250 more blog ideas, along with modern SEO Tips.
Now You’re Ready to Find Blog Ideas That Work!
There are so many easy and free ways to find great new blog topics that you’ll never need to be stumped again. If you have a topic but are having a hard time getting started, here are 8 Ideas to Banish Writer’s Block. The important thing is not to waste your effort, resources, or valuable time with topics that are unlikely to be effective. Using the techniques above, you find new blog topics that will entice your audience, build traffic, and lead to conversions. If writing isn’t your thing, you can outsource your blog articles to Westebbe Marketing, a creative company that specializes in original, high-quality, SEO-friendly copywriting that gets results.